Gary's
muffins are all over the place. The first
one sprang up several years ago as a brainchild
of two Yanks, one from the East coast and
one from the West, who thought the time
was right to inflict on Amsterdam the two
doughy artefacts most adored by caffeinated
Americans - bagels and muffins.
It could have been yet another example of
seemingly benevolent cultural imperialism
if not for the Hollanders'
predisposition to take anything from anywhere
and give it a Dutch twist. Somehow, in a
few short years, Gary's has become an institution
by its gentle mix of San Francisco, Amsterdam
and New York.
The various locations tend to take on a
pine-flavoured personality of their own,
being as open and mellow as they can be
without a whiff of coffeeshop herbaciousness.